Big Data, Analytics : the new face of telecoms
By Florent Bornard, Customer Experience Management Expert
In the telecom environment, even more than anywhere, competition is fierce. Mobile subscribers benefit from high-quality networks and similar service offerings at a growingly attractive price. At the heart of a highly competitive environment, the French market, and overall in Europe, the Middle East and Africa, the essence of war isn’t any more subscription price because technology now makes the difference. The key is becoming now innovation and especially customer experience.