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Big Data, Analytics : the new face of telecoms

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Big Data, Analytics : the new face of telecoms

By Florent Bornard, Customer Experience Management Expert

In the telecom environment, even more than anywhere, competition is fierce. Mobile subscribers benefit from high-quality networks and similar service offerings at a growingly attractive price. At the heart of a highly competitive environment, the French market, and overall in Europe, the Middle East and Africa, the essence of war isn’t any more subscription price because technology now makes the difference. The key is becoming now innovation and especially customer experience.

A look back at Digital Innovation 2017

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A look back at Digital Innovation 2017

Gfi Informatique was fully booked!

There was a great turnout on Thursday 16th November 2017 at the Centquatre in Paris for the 5th edition of the Digital Innovation Day. An event open to all EBG members (the main Think Tank on digital innovation), dedicated to the latest developments on all digital markets.

Analytics and Big Data

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Analytics and Big Data

Jointly addressing digital challenges and exploiting data to offer user- and consumer-centric solutions. Jointly anticipating and co-constructing the uses of the future.

Data processing and exploitation are now a genuine business challenge for our customers. The real-time analysis and traceability of major information flows offer precious decision-making assistance across the company with customer marketing, behavioural studies on consumption preferences and habits, image promotion on social media (online reputation, geolocation, etc.), risk control, fraud, real-time internet security management, process and performance coordination, optimisation of logistics processes, etc. Data is exploited in two ways: through the analysis of metrics (using BI systems) combined with market-specific knowledge (using Smart and Big Data approaches).

Customer Experience Management

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Customer Experience Management

Refine your customer behaviour analysis through optimised management

In order to stand out from the competition and retain their subscribers, telecommunications operators are now required to know and measure the customer experience, i.e. how subscribers experience the network and their various interactions with the operator (via the contact centre, chat, email, website, social networks, etc.).