Analytics and Big Data
Jointly addressing digital challenges and exploiting data to offer user- and consumer-centric solutions. Jointly anticipating and co-constructing the uses of the future.
Data processing and exploitation are now a genuine business challenge for our customers. The real-time analysis and traceability of major information flows offer precious decision-making assistance across the company with customer marketing, behavioural studies on consumption preferences and habits, image promotion on social media (online reputation, geolocation, etc.), risk control, fraud, real-time internet security management, process and performance coordination, optimisation of logistics processes, etc. Data is exploited in two ways: through the analysis of metrics (using BI systems) combined with market-specific knowledge (using Smart and Big Data approaches).