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Digital

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Digital

Adapting processes and systems for digital transformation, offering an improved user experience and mastering the process chain

The digital era has prompted an upsurge in new uses and generated new expectations among consumers and employees. It has led to a collaborative economy – car sharing, couchsurfung, crowdfunding, uberisation, etc. – spurred on by the widespread use of connected objects. Smartphones are now commonplace along with YouTube as an e-learning tool and online shopping. For a successful digital transformation, we must deploy a strategy and resources that can factor in pressure from the end customer, work with the company and its reputation, respond to the needs of employees who expect to use the same tools in their careers as in their private lives and compete with new market entrants whose economic models are exclusively digital.

Expanding the offer: a matter of survival for retailers

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Expanding the offer: a matter of survival for retailers

The omnicommerce booklets - Business Challenge #1

Between a Website offering thousands of references and another offering just a few hundred, it is an easy choice for consumers. This means that the scope of the catalogue becomes crucial for retailers. But how to proceed without incurring astronomical costs for storage, transport, management, etc.? By expanding the offer thanks to omnichannel retailing. Here are some explanations.

Solving the puzzle of payment methods

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Solving the puzzle of payment methods

The omnicommerce booklets Business Challenge #2

Expand the offer of payment methods; secure on-line transactions; simplify the act of purchase. The challenge for retailers is proving to be a real headache. How can we rise to this challenge?

RETAIL: "We no longer talk about adaptation, but about survival"

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RETAIL: "We no longer talk about adaptation, but about survival"

01 Business Forum

French retailers have under-invested in their IS for years, contenting themselves with developing e-commerce by simply creating a site, and sometimes applications. They must make up for this lost time because omnicommerce calls for a natively digital, agile and unified IS, not just a superficial retouch. It is an essential weapon in the face of the Pure Players.

Partnership between Gfi Informatique and the 3SI Group

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The customer’s omnichannel experience

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The customer’s omnichannel experience

Adapting to a customer’s preferred form of contact in order to offer a fluid and, above all, efficient, experience

The relationship between customers and brands is on track, or rather well on tracks… This is the focus of omnichannel: to adapt to the contact method chosen by the customer in order to offer him a fluid and, above all, efficient experience.

Omnicommerce by Gfi

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Omnicommerce by Gfi

Focus on your core business

Doing business anywhere, anytime, through any channel, offering the advice and services that customers expect from you: Gfi’s omnicommerce offer is based on our experience and expertise in meeting all of these requirements.

Omni-commerce

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Omni-commerce

Retail for 3.0 clients

At a time of massive digitalisation, retail is taking another U-turn by creating a unique space where sales and communication channels interact to offer a full, seamless and customised user experience. Welcome to omni-commerce.

Distribution

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Distribution

Making omni-channel reliable

Omni-channel has become a strategic challenge for distance selling players. It meets the requirements of increasingly connected clients seeking seamless relationships. As such, it makes sense to outsource the operation and transformation of omni-channel solutions to an expert like Gfi, following the example of a clothing retail group.

Consumer products

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Consumer products

Omni-channel: a global strategy for a cosmetics company

How do you establish an e-commerce platform able to meet time-to-market constraints and to drive 20% growth? That was the challenge presented to Gfi by a cosmetics group, which positioned the digital channel as one of the strategic avenues for its revenue growth.