RETAIL: "We no longer talk about adaptation, but about survival"
01 Business Forum
French retailers have under-invested in their IS for years, contenting themselves with developing e-commerce by simply creating a site, and sometimes applications. They must make up for this lost time because omnicommerce calls for a natively digital, agile and unified IS, not just a superficial retouch. It is an essential weapon in the face of the Pure Players.